THE QUEEN OF ANTIOXIDANTS

We work with Queen Garnet - 'The Antioxidant Plum' - on its reigning communications strategy. From curating regal seasonal recipes, to executing product and lifestyle photography and videography, True Tribe has worked in tandem with the brand's farmers and founders to educate and inspire (even in the off-season). We absorb the client's social media management, blog rollout and influencer engagement, as well as tactful brand collaborations, influencer outreach and ambassador management. When plum season rolls around, we lead the charge on Queen Ganet's fresh fruit PR campaign, plucking a combined total of 40+ publicity hits in the last 18 months.

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